I have a crush on Instagram.
Okay, I said it.
A couple of years ago I was told by a social media guru that Instagram was essential for my business. Fearing that it would keep me from my beloved world of design, I begrudgingly took her advice and dove head first into the new realm. Little did I know that it would become another catalyst for creativity.
But the way I approach it today is a far cry from when I began. Much like my blog has morphed into a lifestyle journal, our Instagram feed is more like a lifestyle magazine which keeps Designs by Alina and our followers happy.
Whether or not you are a brand, you don't have to be a professional photographer or have a crew behind you to create beautiful content. While it may seem daunting at first, as with anything in life, a good dose of passion and persistence coupled with these five #instatips will pave the way to a beautiful feed.
1) USE ONLY HIGH QUALITY PHOTOS
This should go without saying but many times we become attached to a moment and post a poor quality image even though instinct tells us that it will drive a dagger right through our page. A poor quality image will never yield a gorgeous feed and if gorgeous is your goal, you need to nix it. Do you have a high end camera? Use it! Sure, it creates a lot more work but the result is well worth it.
2) CHOOSE A THEME AND STICK WITH IT
Random may be ideal when shuffling through a playlist or drawing a name for a raffle but when it comes to creating a beautiful aesthetic, posting random photos will have the opposite effect. One of the biggest mistakes I see on Instagram is inconsistency. One day there is a field of intensely colored flowers, the next an ill begotten selfie followed by a random repost and a washed out rock concert. If you are using Instagram to share moments with family and friends, this is perfectly fine and indeed is one of the many purposes of the app. But if your passion is beauty or you are a brand, you will be better served to approach Instagram as a curator approaches an art exhibit.
Below are two well achieved examples. In the first, @aurelycerise has chosen a careful array of colorful, minimalist photography, while @designstuff has curated a lovely collection of mildly hued photographs to display their wares.