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2443 Fillmore St
San Francisco, CA, 94115

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Designs by Alina:  Handcrafted jewelry fabricated with gold, pave diamonds, and choice pearls for the sophisticated modern-classic woman. Beauty and inspiration forever entwined. Lifestyle blog on design, travel, fashion, family.

Cheetah is the New Black


Designs by Alina Lifestyle Magazine

Blog, Travel, family, interior design, jewelry design and fashion.



Cheetah is the New Black

Alina de Albergaria

Cheetah is the new black, Alicia Lund, Designs by Alina

Her name is Alicia Lund.

And she knows a thing or two about style. As the former fashion editor of Elle, while living in New York, Alicia wrote and managed the fashion and accessories content for

Today she is the lady behind Cheetah is the New Blacka style blog Designs by Alina has been following since our move to San Francisco two summers ago. The chic journal covers a range of topics from travel and entertaining to beauty and fashion. The layout is fresh and Alicia's confident yet understated demeanor is evident across the board with stories that harmonize seamlessly on a canvas of modern beauty.

Alicia recently posted a photo on her instagram feed in which she is wearing our Pave Funk necklace. The caption reads: "beyond obsessed with this @lovedesignsbyalina* pave funk necklace!" To that we say, "You wear it beautifully, Alicia!"  *Please note that our instagram username is now @designsbyalinathebrand

That sweet obsession strolled right on over to a Cheetah is the New Black feature on the lovely Moroccan-themed Valentine's Day féte she and her husband hosted for a group of friends last month (Moroccan Romance). A girl after my own heart, Alicia styled our necklace with a swoon worthy skirt by Isabel Marant, one of my longtime favorite designers. Today in her post Western Touch, Pave Funk is in the company of an ALC top, Madewell X Daryl K skirt and a pair of uber-chic Yves Saint Laurent boots. (Now it's my turn to be obsessed!)

Alicia wearing Designs by Alina Pave Funk necklace in "Moroccan Romance" (left), instagram post (center) and "Western Touch" (right)

It is one thing to discover our designs in the press. It's quite another to see them styled exactly the way we would.  Thanks, Alicia!

If you love casual with a big dose of chic (like we do), glide on over to Cheetah is the New will have you purring for the next post in no time...

Photos courtesy of Cheetah is the New Black and Alicia Lund.