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2443 Fillmore St
San Francisco, CA, 94115

(310) 463-0650

Designs by Alina:  Handcrafted jewelry fabricated with gold, pave diamonds, and choice pearls for the sophisticated modern-classic woman. Beauty and inspiration forever entwined. Lifestyle blog on design, travel, fashion, family.


Designs by Alina Lifestyle Magazine

Blog, Travel, family, interior design, jewelry design and fashion.



Surround Yourself With What You Love

Bernardo de Albergaria

A very smart lady once advised: "surround yourself with what you love." As one who has always been drawn to design and beauty, doing so came naturally to me, but so did guilt for I am also inherently concerned with the wellbeing of mankind and social inequality, concepts which were further underscored in my family growing up, where I was taught to not want. For years I grappled with the conflicting notions of gratitude and shame with regard to life's bounty. Always a late bloomer, I have let go of that guilt a little in favor of embracing the very things I love: flowers, architecture, decor, cuisine, travel, fashion, a good book, and of course, my family and friends. I am still concerned about human suffering and social injustice but I don't let it consume me or my children for I have discovered that when we experience joy, there is more to share with others and that happiness keeps on giving.

Speaking of beauty, my new city has a lot of it: the Palace of Fine Arts, the Japanese tea garden, Lombard Street (almost every street really) and in my neck of the woods, Fillmore Street with uber-chic boutiques and delectable eateries. Elizabeth Charles is hands down my favorite shop with an ever changing window display which is always chock full of eye candy. Today I delivered a few new pieces from my minimalist diamond collection and was romanced by the fabulous assemblage of reds just in time for Valentine's Day. Ms. Charles's website also sports a new face from time to time, and lately the home page is logo-clad including Designs by Alina:

I love being in the company of such incredible creative talents who add to the beauty I seek like this dress by Carven, jacket by Isabel Marant and shoes by Henri Lepore Dezert

Catch me Ralph, I'm swooning!